“By far, the best agency experience you’ll ever have.”

- A Happy Client

We build brands, digital products, and AI systems that work. Oh, and the process? Thoughtful, collaborative, and actually fun.

Christena Wong

Head of Accounts and Operations

Trusted by the teams behind brands across the globe.

Yellow Lion is a brand agency that builds AI. Our team has shaped brands like Cheerios, built at Twitter, and animated for A24. Now we do it for companies at their biggest moments.

Our Work

Strategy in.
Incredible experiences out.

Candle Media

Launching of a next-gen media company and house of brands.

Michael Graves

A rebuilt site and experience for a legacy brand.

C&S (Formerly Citizens & Scholars)

A brand built to unite a divided generation.

Adstra Data

The identity platform finally showing its identity.

Duro

A digital brand and web refresh that drove double digital impact.

The Stir by Drizly

​Drizly's "The Stir" was an online drinks magazine introduced as a new brand direction and expanded platform features.

Capabilities

Everything your brand needs, under one roof.

AI-Native Brand & Web

Every AI company claims to be AI-powered. We build brand and web work for AI companies, and put real AI, chat, search, personalization, into everything we build. Real utility, not a gimmick.

Brand Development

We study your audience, your competitors, and the space only you can own. The result is a clear, confident foundation for your brand.

SEO & AEO Strategy

Search has changed. People still Google, but they also ask AI. We build content and structure that rank with search engines and get pulled straight into AI answers, so your brand shows up either way.

Activation Strategy

We turn positioning into motion: campaigns, content, and channels built to reach your audience right where they already spend their time.

Identity & Messaging

Your identity and your voice should work as one team, each one making the other stronger. We build systems that look distinct and sound like you.

Web Design & Build

A good website does more than look great, it moves people. We design experiences that balance beauty with function, guiding curiosity into action.

Latest Updates

Prospects Be Shopping: So what's AI Doing to the Price Tag?

AI is a tool. The value is in the people using it.

Company / Culture

10 Years, One Lesson: What Founder-Led Agencies Get Right

Our anniversary piece on staying independent and craft-first.

Web Strategy

Building B2B Websites in a Crowded SaaS Market

The patterns from real B2B site work across SaaS and ad tech.

Brand Strategy

Your Brand Doesn’t Need a Rebrand, It Needs a Point of View

Rebrand requests as clarity problems, not design ones.

Brand StrategyWeb Strategy

The WordPress Debate

Is WordPress a legitimate, budget-smart platform choice?

Client Education

The Agency Onboarding Questions Nobody Asks

A practical checklist for vetting an agency before signing.

Frequently Asked Questions

Who do you typically work with?

We partner with founders, CEOs, CMOs, and communications leaders at tech, SaaS, and ad tech companies, along with select clients in media and entertainment. That said, vision matters more to us than vertical. Show us something bold and we're in.

Brand positioning, identity and messaging, website and app design and development, animation and graphics, and activation strategy, all under one roof. No need to stitch together five different vendors.

No. We build on a CMS your team can actually manage, so day to day updates don't require a developer. We handle the complex stuff up front so you're not stuck waiting on us for small changes later.

It depends on scope, but most website and brand projects run 3 to 4 months from kickoff to launch, faster for smaller builds, longer for full brand plus website engagements. We'll give you a real timeline once we understand the work.

We're makers, not just strategists. Our team builds the brand and the thing that brand lives on, website, app, or campaign, so nothing gets lost in translation between the deck and the deliverable.