“By far, the best agency experience you’ll ever have.”
- A Happy Client
We build brands, digital products, and AI systems that work. Oh, and the process? Thoughtful, collaborative, and actually fun.
Christena Wong
Head of Accounts and Operations
Yellow Lion is a brand agency that builds AI. Our team has shaped brands like Cheerios, built at Twitter, and animated for A24. Now we do it for companies at their biggest moments.
Our Work
Strategy in.
Incredible experiences out.
Capabilities
Everything your brand needs, under one roof.
AI-Native Brand & Web
Every AI company claims to be AI-powered. We build brand and web work for AI companies, and put real AI, chat, search, personalization, into everything we build. Real utility, not a gimmick.
Brand Development
We study your audience, your competitors, and the space only you can own. The result is a clear, confident foundation for your brand.
SEO & AEO Strategy
Search has changed. People still Google, but they also ask AI. We build content and structure that rank with search engines and get pulled straight into AI answers, so your brand shows up either way.
Activation Strategy
We turn positioning into motion: campaigns, content, and channels built to reach your audience right where they already spend their time.
Identity & Messaging
Your identity and your voice should work as one team, each one making the other stronger. We build systems that look distinct and sound like you.
Web Design & Build
A good website does more than look great, it moves people. We design experiences that balance beauty with function, guiding curiosity into action.
Latest Updates
Prospects Be Shopping: So what's AI Doing to the Price Tag?
AI is a tool. The value is in the people using it.
Frequently Asked Questions
Who do you typically work with?
We partner with founders, CEOs, CMOs, and communications leaders at tech, SaaS, and ad tech companies, along with select clients in media and entertainment. That said, vision matters more to us than vertical. Show us something bold and we're in.
What services do you offer?
Brand positioning, identity and messaging, website and app design and development, animation and graphics, and activation strategy, all under one roof. No need to stitch together five different vendors.
Do we need a developer to update our site after launch?
No. We build on a CMS your team can actually manage, so day to day updates don't require a developer. We handle the complex stuff up front so you're not stuck waiting on us for small changes later.
How long does a typical project take?
It depends on scope, but most website and brand projects run 3 to 4 months from kickoff to launch, faster for smaller builds, longer for full brand plus website engagements. We'll give you a real timeline once we understand the work.
What makes Yellow Lion different from other agencies?
We're makers, not just strategists. Our team builds the brand and the thing that brand lives on, website, app, or campaign, so nothing gets lost in translation between the deck and the deliverable.
Brand Development
Brand Design
Web Design
Animation
Web Development
SEO & AEO Strategy
Duro
Duro is a cloud-native PLM software platform built for hardware engineering teams. The product streamlines part management, BOMs, and change control for electromechanical product development. Duro was acquired by Altium in 2023. Yellow Lion led brand development, brand design, web design, animation, and web development for Duro.
Web Strategy
Web Design
Web Development
Pearlfisher
Pearlfisher is an independent brand design agency founded in 1992. Studios span London and New York, with clients across the globe. The firm specializes in brand strategy, identity, and packaging design for challenger and iconic brands. Clients include Heineken, Nestlé, Jim Beam, and Target. Yellow Lion led design strategy and development on Pearlfisher's new website.
Web Strategy
Web Design
Web Development
SEO & AEO Strategy
Smash Capital
Smash Capital is a growth equity firm founded in 2021 and based in Los Angeles, managing an $837 million fund. The firm invests in generational consumer internet and software brands, including Epic Games, Blockchain.com, TradingView, and ElevenLabs. Yellow Lion led web strategy, design, and development for Smash Capital's site.
Brand Strategy
Web Strategy
Web Design
Web Development
Hello Sunshine
Hello Sunshine is a media company founded by Reese Witherspoon, focused on telling women-led stories across film, television, and publishing. The company operates under Candle Media and has produced titles including Big Little Lies, Little Fires Everywhere, and Where the Crawdads Sing. Yellow Lion led brand strategy, web strategy, design, and development for Hello Sunshine's site.
Web Strategy
Brand Design
Web Development
UX / UI Design
Animation
SEO & AEO Strategy
Yieldmo
Yieldmo is a New York-based advertising technology company founded in 2012. The platform helps brands invent creative ad experiences using custom formats, proprietary attention signals, and AI-driven format selection. Yieldmo works with premium publishers and advertisers across mobile, video, and connected TV. Yellow Lion led web strategy, brand design, web development, UX/UI design, and animation for Yieldmo's site.
Web Strategy
App Design
App Development
Slice
Slice is a New York-based technology platform built exclusively for independent pizzerias. Founded in 2010, the company provides online ordering, POS, marketing, and delivery tools that give local shops the same advantages as national chains. Slice partners with pizzerias in over 3,000 cities across all 50 states. Yellow Lion led web strategy, app design, and app development for Slice.
Event Design
Experience Design
Experience Development
Morgan Stanley
Morgan Stanley is a global financial services firm offering wealth management, investment banking, and institutional securities. Yellow Lion partnered with Something Different on event design for 2025 Thrive by Morgan Stanley, owning experience design and development for the event's kiosks.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Presentation Design
Adstra
Adstra is a data and identity resolution company founded in 1978 and based in Princeton, New Jersey. The firm helps brands connect, enrich, and activate audiences across channels through its identity graph and person-based data solutions. Yellow Lion led brand development and design, web design, web development, SEO and AEO strategy, and presentation design for Adstra.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Michael Graves
Michael Graves is an architecture and design firm founded by the renowned postmodern architect of the same name, known for iconic buildings and consumer product design, including the celebrated Target housewares collaborations. Yellow Lion led brand development and design, web design, web development, and SEO and AEO strategy for Michael Graves.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Animation
Candle
Candle Media is a media and entertainment company co-founded in 2021 by Kevin Mayer and Tom Staggs, backing and operating premium content brands including Hello Sunshine and Moonbug Entertainment. Yellow Lion led brand development and design, web design, web development, SEO and AEO strategy, and animation for Candle.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Presentation Design
CareAbout Health
CareAbout Health is a physician-led company providing value-based care tools and analytics to providers, having supported over 1 million patients with a 26% reduction in hospital readmissions. Yellow Lion led brand development and design, web design, web development, SEO and AEO strategy, and presentation design for CareAbout Health.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
RREAF Holdings
RREAF Holdings is a Dallas-based real estate investment firm founded in 2010, specializing in multifamily and hospitality assets across the Sun Belt. The firm manages 90+ assets totaling approximately $4.7 billion in AUM. Yellow Lion led brand development and design, web design, web development, and SEO and AEO strategy for RREAF Holdings.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Drizly
Drizly was North America's largest on-demand alcohol delivery marketplace, acquired by Uber for $1.1 billion in 2021 before winding down in 2024. Yellow Lion led brand development and design, web design, web development, and SEO and AEO strategy for Drizly, including the branding for their online magazine, The Stir.
Web Strategy
Web Design
Web Development
Nugs
Nugs is the leading platform for live music streaming, offering exclusive concert recordings, livestreams, and archives from artists including Phish, Bruce Springsteen, and the Grateful Dead. Yellow Lion led web strategy, web design, and web development for Nugs.
Web Strategy
Web Design
Web Development
Back End Development
Invisible
Invisible Technologies is an AI software platform that combines automation with expert human talent to train foundation models and run enterprise operations. The company has trained models for over 80% of the world's leading AI labs, including Microsoft and AWS, and reported $134 million in 2024 revenue. Yellow Lion led web strategy, web design, web development, and back end development for Invisible.
Brand Development & Design
Positioning
Web Design
Web Development
SEO & AEO Strategy
Presentation Design
Citizens & Scholars
Citizens & Scholars is a national nonprofit founded in 1945 as the Woodrow Wilson National Fellowship Foundation, working to develop young people as informed, engaged citizens through programs across higher education, workplaces, and communities. Yellow Lion led brand development and design, positioning, web design, web development, SEO and AEO strategy, and presentation design for Citizens & Scholars.
Brand Development & Design
Web Design
Web Development
SEO & AEO Strategy
Presentation Design
P2 Science
P2 Science is a green chemistry company founded in 2011 as a Yale University spin-out, developing renewable, high-performance ingredients for beauty, personal care, and fragrance brands. The company was named to Fast Company's World's Most Innovative Companies list in both 2025 and 2026. Yellow Lion led brand development and design, web design, web development, SEO and AEO strategy, and presentation design for P2 Science.
Brand Development
Web Design
Web Development