Adstra Data

The identity platform finally showing its identity.

Adstra is a data and identity company helping brands, agencies, ad tech platforms, publishers, and nonprofits connect, enrich, and activate audience data in a privacy-first world.

Partners since 2025

Services provided:

AnimationBrand Design & DevelopmentCopywritingHosting & SecurityInvestor Pitch DeckSales CollateralSocial Media & Brand Collateral DesignWeb Development & Design

INDUSTRY

Data & Identity Solutions Company

WEBSITE

www.adstradata.com

Form Conversion

71% conversion rate, up from 2.3% on the old site.

Form Submissions

395% increase, up from 18 to 395 post-launch.

User Journeys

Faster movement toward solution and careers pages with a clearer IA.

The Challenge

Adstra's technology was ahead of its brand. Inconsistent messaging across products, a homepage organized by internal departments instead of user needs, and weak organic traffic were costing them credibility with the buyers they needed to reach.

The Solution

Yellow Lion audited Adstra's digital presence, ran stakeholder interviews across the org, and built a unified brand strategy from the ground up. We restructured messaging around audience needs, clarified Conexa's role as the platform engine, aligned three core solution areas: Identity Resolution, Premium Audiences, and Customer Acquisition Services, and launched a new site with SEO, CTA strategy, and a self-managed CMS baked in.

What We Did

Phase 1

Brand Strategy & Positioning

Brand discovery and competitive analysis
Market positioning and differentiation
Value proposition development
Brand messaging and tone of voice

Phase 2

Website & Digital Experience

Website design and custom backend CMS development
UX/UI design for web and digital products
Wireframing and prototyping
Website maintenance and updates

Phase 3

SEO/AEO Content Optimization

SEO-friendly website structure and UX
Keyword research and messaging strategy
On-page SEO implementation
Performance tracking and reporting

Phase 4

Visual Identity & Design

Brand and style guidelines
Motion graphics and animation assets
Infographics and data visualization
Sales and marketing collateral design

"Our brand and website are something we're genuinely proud of. Yellow Lion took everything we had and made it make sense. We can finally demonstrate what we've been trying to say."

Michelle Galvan

Chief Marketing Officer