Candle Media

Empowering creators. Inspiring audiences.

Candle Media is a next-generation media company inspiring audiences and empowering creators through independent, creator-driven brands and franchises.

Partners since 2021

Services provided:

Brand Design & DevelopmentBrand StrategyBrandingHosting & SecurityMessagingWeb Development & Design

INDUSTRY

Media & Entertainment Company

WEBSITE

https://candlemedia.com

30% Active Users

Increase in active users to 12k.

2.4k Page Views

Increased 25% on pages across the site.

997 New Users

Grew 28% after 30 days.

The Challenge

Candle Media needed a digital home that could unify a growing portfolio of independent, creator-driven brands — including Moonbug, Hello Sunshine, attn:, Exile, and Faraway Road — under one cohesive identity, while giving each business unit room to stand on its own.

The Solution

Yellow Lion designed and developed a majority homepage-scroll site that brought Candle's mission, brand story, and portfolio companies into one clear narrative. We then extended the system with persistent "connective tissue" branding across six business unit sites, so users always know they're in the Candle ecosystem no matter which brand they're on.

What We Did

Phase 1

Brand Strategy & Positioning

Sitemap & messaging strategy development
“Mission Statement” & “Our Story” module copywriting
Positioning Candle as parent to a portfolio of creator-driven brands
Business unit mission statement collection & copy direction

Phase 2

Website & Digital Experience

Homepage-scroll site architecture & custom WordPress build
Low-to-high fidelity wireframes
Persistent “connective tissue” navigation across 6 business unit sites
Sub-brand expansion pages (e.g. Moonbug, Hello Sunshine)

Phase 3

SEO/AEO Content Optimization

Site structure built for search visibility from the ground up
On-page content & metadata optimization
Search-friendly URL & navigation architecture
Performance optimization across images, links & page speed

Phase 4

Visual Identity & Design

Gradient brand system & typography implementation
Homepage video/reel art direction
Sub-brand logo integration & connective navigation design
Business unit design guidelines for future scalability

“The website looks fantastic, and maybe most importantly, both our Co-CEO's are very, very pleased. Great work, Yellow Lion team!”

Brent Weinstein

Chief Development Officer @ Candle Media

Ready to create something exciting together?

Candle Media

Empowering creators. Inspiring audiences.

Candle Media is a next-generation media company inspiring audiences and empowering creators through independent, creator-driven brands and franchises.

Partners since 2021

30% Active Users

Increase in active users to 12k.

2.4k Page Views

Increased 25% on pages across the site.

997 New Users

Grew 28% after 30 days.

The Challenge

The Solution

What We Did

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