CareAbout Health

Putting care back in healthcare.

CareAbout Health is a value-based care organization with a national footprint, connecting patients with quality healthcare providers across a highly regulated industry.

Partners since 2022

Services provided:

Brand Design & DevelopmentCopywritingHostingMessagingUser Experience DesignWeb Development & Design

INDUSTRY

Healthcare Company

WEBSITE

33.1% Increase in Total Site Traffic

Higher visibility and improved discoverability post-launch.

35.2% Increase in Active Users

Clearer navigation and engaging content kept users on-site.

12% Boost in Organic Search

Users found CareAbout via keywords.

The Challenge

CareAbout Health connects patients with quality healthcare providers, but their digital presence lacked clarity, engagement, and strong search visibility. They needed a modern website, updated branding, and compelling storytelling to communicate their mission across three very different audiences.

The Solution

Our team refined the branding and messaging to create cohesion across patient, provider, and payer touchpoints. We built a robust website with SEO, animation, and data-driven enhancements to modernize how value-based care shows up online.

What We Did

Phase 1

Brand Strategy & Positioning

Multi-audience positioning across patients, doctors & payers
Value-based care narrative development
Brand messaging & tone of voice
Regulatory-conscious brand guidelines

Phase 2

Website & Digital Experience

Website design & CMS development
UX/UI design tailored to three distinct user journeys
Wireframing & prototyping
Custom backend CMS

Phase 3

SEO/AEO Content Optimization

SEO-friendly website structure & UX
Keyword research across patient, provider & payer search intent
On-page SEO implementation
Performance tracking & reporting

Phase 4

Visual Identity & Design

Brand & style guidelines
Visual system built for credibility across healthcare stakeholders
Patient-facing warmth balanced with clinical trust
Iconography & photography direction

"YL enhanced CareAbout Health's digital presence with an intuitive, user-friendly website that streamlines interactions and boosts engagement. Their commitment to quality, innovation, and partnership is unmatched."

Afraz Haque

Chief of Staff & VP of New Business