Duro

A cloud-native PLM platform for hardware innovators

Duro is a cloud-native PLM platform built for disruptive hardware organizations, founded by former SpaceX engineers to bring agility and speed to product lifecycle management.

Partners since 2023

Services provided:

AnimationBrand Design & DevelopmentCopywritingHostingMessagingWeb Development & Design

INDUSTRY

B2B, PLM Software Product

WEBSITE

durolabs.co

65% Increase in Total Site Traffic

Rebuilt site architecture and stronger SEO foundation drove discoverability.

45% Boost in Session Duration

Compelling storytelling kept engineers engaged deeper into the product.

30% Reduction in Bounce Rate

Sharper messaging and intuitive navigation matched buyer intent.

The Challenge

Duro builds best-in-class PLM software, but their digital presence didn't reflect it. They needed stronger brand identity, clearer messaging, and a website that could convert the right buyers and communicate their technical edge.

The Solution

We rebuilt Duro's brand from the ground up, sharpening positioning and messaging for a technical audience. We then designed and developed a high-performance website with SEO, motion, and data-driven enhancements built in from the start.

What We Did

Phase 1

Brand Strategy & Positioning

Brand discovery & competitive analysis
Market positioning & differentiation
Value proposition development
Brand messaging & tone of voice

Phase 2

Website & Digital Experience

Website design & CMS development
UX/UI design for web and digital products
Wireframing & prototyping
Custom backend CMS

Phase 3

SEO/AEO Content Optimization

SEO-friendly website structure & UX
Keyword research & messaging strategy
On-page SEO implementation
Performance tracking & reporting

Phase 4

Visual Identity & Design

Brand & style guidelines
Logo & identity system
Technical-audience visual language
Brand asset library

"Michael and the Yellow Lion team have been fantastic. They redesigned our website with great results, and we're already working with them on further improvements. Turnaround is fast, communication is a 10 out of 10, and our check-in calls are my favorite on the calendar."

Shaun Kennedy

Marketing Manager @ Duro