Hello Sunshine

Reese Witherspoon's media brand, finally presented like one.

Hello Sunshine is a direct-to-consumer, multi-platform media brand founded by Reese Witherspoon dedicated to putting women at the center of the story.

Services provided:

Brand Design & DevelopmentContent StrategyCopywritingMessagingUX/UIWeb Development & Design

INDUSTRY

Media & Entertainment

WEBSITE

https://hello-sunshine.com/

Full Brand Refresh

Delivered updated color theory, typography, iconography, and tone guidelines to modernize the brand across every touchpoint.

Self-Managed CMS

Migrated to WordPress with Elementor, giving the internal team full point-and-click control without developer dependency.

Site Rebuild

Designed and developed a full site architecture organized around the brand's five core pillars.

The Challenge

Hello Sunshine's 2017 site was built to be easy for the internal team to update, but it no longer reflected how much the brand had grown. The site read as a production company rather than the direct-to-consumer, multi-platform media brand Hello Sunshine had become, and its dated templates limited the team's ability to showcase content, community, and commerce initiatives side by side.

The Solution

Yellow Lion rebuilt Hello Sunshine's brand identity and web presence from the ground up, developing an updated visual and tonal language, then translating it into a WordPress and Elementor site built for the internal team to manage independently. We organized the experience around Company, Content, Community, Commerce, and Careers, positioning Hello Sunshine as a premier multi-media partner rather than a production house, while integrating social, press, and partner platforms throughout.