Invisible Technologies

A headless CMS built to keep up with an AI company.

Invisible Technologies is an AI-powered process automation company whose marketing site needed to move as fast as its product, with room to showcase live platform demos and AI-driven content down the line.

Partners from 2023 - 2024

Services provided:

Brand StrategyStrapi CMS ImplementationWeb Development & Design

INDUSTRY

AI & Enterprise Automation

WEBSITE

https://invisibletech.ai/

12 Custom Pages

Fully designed and developed, plus a reusable blog template.

Lighthouse Score

Jumped from 36 (poor) to 88 (top 10% of sites) on launch.

Built for What's Next

Headless architecture positioned to support future AI search, chatbot, and live platform demo integrations.

The Challenge

Invisible's existing site couldn't keep pace with the company's growth or its AI-forward roadmap. The team wanted a CMS that supported automatic page generation, deep platform integrations, and future AI-powered search and chatbot functionality, capabilities a traditional CMS couldn't easily deliver. Performance was also a concern out of the gate, with the initial build starting from a poor baseline.

The Solution

Yellow Lion designed and developed a new marketing site on Strapi, a headless CMS chosen for its API-first flexibility and ability to integrate directly with Invisible's platform and future AI tooling. We built out 12 custom pages plus a blog template, working directly alongside Invisible's in-house design lead on typography and visual direction, and optimized the build for performance from the ground up.

What We Did

Phase 1

Phase 1: Brand Strategy & Positioning

Stakeholder discovery and platform vision alignment
CMS evaluation and platform recommendation (Strapi vs. WordPress)
Collaboration with Invisible’s design lead on typography and visual rules

Phase 2

Phase 2: Website & Digital Experience

Design and development of 10-12 core pages
Reusable blog template for ongoing content
Headless CMS implementation on Strapi
Responsive design across mobile, tablet, and desktop

Phase 3

Phase 3: Performance & Technical Optimization

Lighthouse performance optimization from a 36 baseline to 88 at launch
API-first architecture to support future platform integrations
Technical groundwork for AI-powered search and chatbot functionality

Phase 4

Phase 4: Visual Identity & Design

Typography and visual system built in collaboration with in-house design
Animation and interaction guidelines
Google Fonts implementation for performance and consistency

"Yellow Lion made our CMS migration painless. No pressure on the platform decision, an exact match to our existing site, and marketing finally has real ownership of our own website."

Lisa Cardinal

Product Manager