Michael Graves

A rebuilt site for a legacy brand.

Michael Graves is an award-winning architecture and design firm delivering residential, hospitality, healthcare, and consumer product work that shapes how people live, work, and heal.

Partners since 2022

Services provided:

Brand Design & DevelopmentCopywritingHostingHosting & SecurityMessagingUser Experience DesignUX/UIWeb Development & Design

INDUSTRY

Architecture & Design Firm

WEBSITE

michaelgraves.com

21% Active Users

Increase to 1.8k in 28 days.

5.1k Page Views

Increased 31% on pages across the site.

1.1k Organic Sessions

Organic search increased 34%.

The Challenge

Michael Graves' site spanned a wide range of sectors, but the experience buried that breadth instead of showcasing it. Visitors clicked through multiple layers just to reach relevant projects, with little direction and content that wasn't built for discovery.

The Solution

We rebuilt the site around self-selection, letting users pick their sector of interest and get routed to relevant work fast. We paired that with stronger homepage messaging, better project galleries, and a cleaner architecture that turned Michael Graves' portfolio breadth into a strength.

What We Did

Phase 1

Brand Strategy & Positioning

Brand review to identify functional, emotional, and aspirational values
Sitemap & user journey mapping around sector-based audiences
Design strategy for a cross-device web experience
CMS requirements & site checklist review

Phase 2

Website & Digital Experience

Sector-based self-select navigation to cut friction
Low-to-high fidelity wireframes for desktop and mobile
Homepage messaging and imagery rebuild for stronger 1st impressions
Project filtering & categorization redesign for easier discovery

Phase 3

SEO/AEO Content Optimization

Sector and project content structured for search visibility
On-page content optimized to answer user questions directly
Content architecture built to scale as sectors are added
Image, link, and page performance optimization

Phase 4

Visual Identity & Design

Graphic system, icon library, and typography guidelines
Customizable components for scalable page building
ADA/WCAG 2.2-compliant templates across desktop and mobile
Masks, overlays, and button styles to unify the visual voice

“Working with Yellow Lion Media has been a game-changer for our brand. Their team combines creativity, strategy, and technical expertise to deliver high-quality solutions that truly elevate our digital presence. ”

Robert Blase

Principle @ Michael Graves