Services provided:
Brand StrategyMessagingProvider Directory DevelopmentUX/UIWeb Development & Design
INDUSTRY
Healthcare Company
WEBSITE
MSPB's previous site made simple updates a scavenger hunt. Changing a single provider's address meant editing it in seven different places, and there was no way for patients to search by specialty, location, or provider name. On top of that, scheduling was fragmented across multiple third-party platforms depending on department, with no unified way to connect patients to the right booking flow.
Yellow Lion built a centralized provider directory in WordPress, where every physician's information, bio, locations, specialties, and live review ratings, lives in one place and automatically populates across the site. We integrated Athena web scheduling for primary care and secure widget links for specialty departments, and gave MSPB's internal team full self-service control so updates that once took editing seven pages now take one.
Phase 1
Phase 1: Brand Strategy & Positioning
Phase 2
Phase 2: Website & Digital Experience
Phase 3
Phase 3: Scheduling & Technical Integration
Phase 4
Phase 4: Visual Identity & Design
"When we notified patients about the new bookable features, the response was immediate; people had been waiting for this. Yellow Lion built us a site that finally matches how our patients actually want to find and book care. This felt like a true partnership from day one."
Elana Krutoff
Marketing Director
