P2 Science

Green chemistry, made visible.

P2 Science is a specialty ingredients company using proprietary green chemistry to convert plant-based terpenes into sustainable ingredients for clean beauty, fragrance, crop care, and textiles.

Partners since 2020

Services provided:

Brand Design & DevelopmentCopywritingHostingMessagingSales CollateralUser Experience DesignWeb Development & Design

INDUSTRY

Green Chemistry Company

WEBSITE

20% Active Users

Increase to 1.6k in 28 days.

4.5k Page Views

Increased 30% on pages across the site.

733 Organic Sessions

Organic search increased 28%.

The Challenge

P2 Science had deep scientific credibility but no digital presence to match it. The site didn't clearly translate their chemistry into value for buyers, investors, or partners, and existing sales and investor materials weren't built to support a fast-moving fundraising and business development cycle.

The Solution

Yellow Lion built a bold, credible web experience around P2's Citropol platform and four core markets, paired with an investor pitch deck and sales collateral that gave the team consistent, professional materials to use across fundraising and new business conversations.

What We Did

Phase 1

Brand Strategy & Positioning

Brand review to identify functional, emotional, and aspirational values
Tonality discovery to define a bold, science-forward voice
Stakeholder interviews and competitor/site audits
Site map and messaging strategy across four core markets

Phase 2

Website & Digital Experience

Low-to-high fidelity wireframes for desktop and mobile
Custom WordPress build with CMS requirements review
Investor pitch deck design and copy
Sales collateral built for demo and outreach conversations

Phase 3

SEO/AEO Content Optimization

SEO keyword strategy built into site architecture from day one
CTA strategy centered on demo requests
On-page content optimized to address buyer and investor questions
Image, link, and page performance optimization

Phase 4

Visual Identity & Design

Graphic system, icon library, and typography guidelines
Customizable components for scalable page building
ADA/WCAG 2.2-compliant templates across desktop and mobile
Masks, overlays, and button styles to unify the visual voice

“Yellow Lion has been with us through numerous changes, and it truly means a lot. We look forward to collaborating with them on future projects.”

Patrick Foley

President & Co-Founder @ P2 Science

Ready to create something exciting together?

Other partner stories

Candle Media

Launching of a next-gen media company and house of brands.

CareAbout Health

A value-based care organization connecting patients with quality providers in a highly regulated industry.

Michael Graves

A rebuilt site and experience for a legacy brand.

Closinglock

The category title companies didn't know they needed.