RREAF Holdings

Built to execute at scale.

RREAF Holdings is a vertically integrated commercial real estate firm managing $5B in AUM across the Sun Belt.

Partners since 2022

Services provided:

Brand Design & DevelopmentCopywritingHostingHosting & SecurityMessagingUser Experience DesignWeb Development & Design

INDUSTRY

Real Estate Investment Firm

WEBSITE

rreaf.com

11k Active Users

Increased by 28% over 3 months.

32k Page Views

Increased 35% on pages across the site.

40% Organic Search

Increased to 40%, reaching 8.9K sessions.

The Challenge

RREAF Holdings, a real estate investment firm, needed a modernized digital experience to showcase their properties, attract investors, and enhance user engagement. Their previous website lacked clear messaging, seamless navigation, and a strong digital identity, making it difficult to effectively communicate their updated value proposition.

The Solution

Yellow Lion rebuilt RREAF's brand foundation and translated it into a bold, modernized website. We sharpened messaging to speak directly to investors, redesigned the site architecture for clearer navigation, and built a scalable digital experience that reflects RREAF's scale and execution.

What We Did

Phase 1

Brand Strategy & Positioning

Brand strategic blueprint development
Stakeholder interviews & competitor audits
Positioning readout & deck
Bold messaging strategy across the site map

Phase 2

Website & Digital Experience

Visual brand identity development
Low-to-high fidelity wireframes (5 rounds total)
Custom graphic system, icon library & button styles
CMS requirements & staging environment setup

Phase 3

SEO/AEO Content Optimization

SEO keyword strategy
CTA strategy
Site & competitor audits
On-page SEO implementation

Phase 4

Visual Identity & Design

Typography guidelines
Masks & overlays
Customizable component library
ADA/WCAG-compliant design system

"Yellow Lion exceeded our expectations from day one. They brought our brand vision to life through the new site, harmonizing everything from copy to typography to design. Since launch, they've stayed proactive with insights to keep us optimized. Our organic SEO has skyrocketed, and the level of care and talent they bring is unmatched."

Allie Irving

VP of Brand Strategy @ RREAF