Siteimprove AI

One platform, finally telling one story.

Siteimprove AI is a digital experience platform helping enterprise brands manage accessibility, content quality, SEO/AEO, and analytics from a single system.

Partners since 2026

Services provided:

AnimationBrand StrategyCopywritingMessagingSEO/LLM OptimizationUX/UIWeb Development & Design

INDUSTRY

Digital Experience & Accessibility Software

WEBSITE

https://www.siteimprove.com/

Unified Platform Narrative

Consolidated fragmented capability pages into one cohesive platform story, tying every solution back to a single system.

Self-Select Navigation

New homepage lets visitors identify by problem, role, or industry and get routed to relevant content immediately.

Simplified Capability Pages

Replaced bloated, jargon-heavy pages with focused, benefit-driven content built around real user outcomes.

The Challenge

Siteimprove AI's site had grown into a maze of standalone capability pages, each competing for attention instead of reinforcing one platform story. Navigation was organized by product, not by what users actually needed, and messaging leaned heavily on features and jargon instead of the outcomes buyers cared about. The result: a site that felt fragmented even though the product itself was unified.

The Solution

Yellow Lion rebuilt Siteimprove AI's information architecture around self-selection, letting visitors identify by problem, industry, or role and get routed to relevant messaging immediately. We consolidated a sprawling capabilities menu into a single platform narrative, simplified jargon-heavy copy into clear, outcome-driven language, and built out dedicated industry and role pages so every audience segment felt directly spoken to.

What We Did

Phase 1

Phase 1: Brand Strategy & Positioning

Brand ethos workshop covering target profiles, positioning, and brand voice
Cross-functional alignment workshops to manage internal stakeholder tensions
Site and user journey mapping
CMS requirements review and site checklist

Phase 2

Phase 2: Website & Digital Experience

Low-to-high fidelity wireframes across 10 pages plus 2 templates
Personalization framework and audience-specific pathways
Self-select homepage experience by role, industry, and problem
Staging environment and plugin research

Phase 3

Phase 3: SEO/AEO Content Optimization

SEO keyword strategy built into site architecture
CTA strategy aligned to buyer intent
Messaging simplified from feature-heavy to outcome-driven language
CCPA/GDPR and privacy compliance review

Phase 4

Phase 4: Visual Identity & Design

Graphic system, icon library, and masks/overlays
Typography, photography, and component guidelines
ADA/WCAG 2.2-compliant templates across desktop and mobile
Consistent structural system applied across every pillar page

"Yellow Lion took a site that was trying to do too much and helped us find the one story underneath it all. The self-selection approach immediately made sense, and it doesn't feel like a total 180 from where we started, which mattered a lot to us."

Elizabeth Irvine

Sr Director of Growth Marketing