The Stir by Drizly

Where every pour has a story.

Drizly is an alcohol delivery platform connecting users to local retailers for on-demand drinks.

Partners from 2022 - 2024 (now UberEats)

Services provided:

Brand Design & DevelopmentBrand StrategyCopywritingHosting & SecurityUser Experience DesignWeb Development & Design

INDUSTRY

Alcohol Delivery Platform

WEBSITE

500k Active Users

The site connected to 500k users 7 days after launch.

80% User Retention

Returning users stayed active 30 days after launch.

45% User Sign-Ups

Nearly half of visitors signed up for The Stir within 90 days.

The Challenge

Drizly, a leading alcohol delivery platform, wanted to deepen its connection with consumers through a digital magazine covering drink trends, culture, and lifestyle - something that would engage users beyond the transactional experience of ordering beverages.

The Solution

Yellow Lion developed and launched The Stir, a digital drinks magazine offering readers a behind-the-bottle look at drink trends and culture.

What We Did

Phase 1

Brand Strategy & Positioning

Brand ideation sessions aligned to Drizly’s mission & audience
Content marketing plan built to drive awareness & engagement
Recipe & content curation strategy for target drinkers
Editorial voice development for The Stir

Phase 2

Website & Digital Experience

Designed & developed The Stir as a recipe hub & engagement tool
E-commerce integration linking recipes to Drizly’s retail partners
UX/UI design for a content-driven magazine experience
Custom CMS build for editorial content management

Phase 3

SEO/AEO Content Optimization

SEO strategy to increase organic traffic to The Stir
Keyword research across drink trends & culture content
On-page SEO implementation
Analytics monitoring to optimize performance & conversion

Phase 4

Visual Identity & Design

Visual direction for The Stir’s masthead & brand look
Photography & styling direction for recipe content
Editorial layout & design system
Style guidelines for brand consistency across content

"Yellow Lion played a pivotal role in bringing The Stir to life, helping us engage our audience in new and meaningful ways. Their expertise in content strategy, web design, SEO, and branding has been instrumental in this project's success."

Kirk Anderson

Head of Social