Privacy Policy

Last updated: September 30, 2026

This Privacy Policy explains how Yellow Lion Media LLC (“Yellow Lion,” “we,” “us” or “our”) collects, uses and shares information when you visit yellowlion.nyc (the “Site”), contact us, book a call, or use our AI Visibility Checker. If you have questions, email us at hello@yellowlion.nyc.

This policy covers the Site only. If you become a client, the work we do together is also governed by our written agreement with you.

1. Information we collect

Information you give us

• Contact forms. When you fill out a form on the Site, we collect the details you enter, such as your name, email address and information about your company or project.
• Booking a call. We use Calendly to schedule meetings. When you book, Calendly collects your name, email address, the time you choose and any answers you provide, and shares them with us.
• Emails and other messages. If you email us or reach out another way, we receive whatever you choose to send.

AI Visibility Checker

Our free AI Visibility Checker scans a website’s public pages and reports how ready it is to be understood and cited by AI tools. When you use it:

• Website you enter. We collect the website address you submit, the time of the scan and the results (score and findings). We keep a log of websites that have been checked and their scores so we can run and improve the tool and understand interest in our services.
• What we scan. We only read publicly available pages and files from the website you enter, such as its homepage, robots.txt, llms.txt and sitemap. We don’t log in to or access anything private.
• Rate limiting. To prevent abuse, we temporarily use your IP address, stored in a hashed (scrambled) form, to limit how many scans can be run. This data is deleted automatically within about an hour.
• Cached results. Results for each website are stored for about six hours, so repeat scans during that time show the same results.
• Third-party processing. If a website blocks our direct scan, we may retrieve its public pages through Zyte, a web data service. To check whether AI knows a brand, we send the website address and public text from its homepage (such as its title and description) to OpenAI through its API. We don’t send your name, email or IP address to these services.

The checker doesn’t ask for your name or email. We don’t connect a scan to you personally unless you also contact us or book a call.

Information collected automatically

• Analytics. We use Google Analytics 4 to understand how visitors use the Site. It uses cookies and similar technologies to collect information such as the pages you visit, how long you stay, your browser and device type, the website that referred you and your approximate location (city or region). Google Analytics 4 does not store full IP addresses.
• Spam protection. Our forms use Google reCAPTCHA to tell people from bots. reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google. Your use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.
• Accessibility tools. We use the UserWay accessibility widget, which may store your accessibility preferences in your browser.
• Embedded content and fonts. The Site loads fonts from Google Fonts and may load content from services like Calendly and Gravatar. When your browser loads these, those providers receive your IP address and basic browser information.
• Server logs. Like most websites, our hosting provider automatically records technical information such as IP addresses, browser type and pages requested, for security and to keep the Site running.

2. Advertising

From time to time we may promote our services through advertising platforms such as Google, LinkedIn or Meta. Right now, the Site does not use advertising pixels or remarketing tags. If we add advertising measurement or remarketing tools in the future, we’ll update this policy and provide any choices required by law before using them.

3. How we use information

• To respond to your inquiries, schedule and hold calls, and provide our services.
• To run the AI Visibility Checker, prevent abuse and improve its accuracy.
• To understand how the Site is used and improve our content and services.
• To send you information you’ve asked for, or follow up on a conversation you started.
• To protect the Site, our business and our users, and to comply with legal obligations.

4. How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We share information only with service providers that help us run the Site and our business, and only as needed for them to do that work. These include:

• Google (Analytics, reCAPTCHA and Fonts)
• Calendly (meeting scheduling)
• UserWay (accessibility widget)
• Zyte (retrieving public web pages for the AI Visibility Checker)
• OpenAI (the “Does AI know you?” check in the AI Visibility Checker)
• Our website hosting and email providers

We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of our business.

5. Cookies and your choices

Cookies are small files stored in your browser. We use them mainly for analytics. You can:

• Block or delete cookies in your browser settings. The Site will still work.
• Opt out of Google Analytics on all websites with the Google Analytics Opt-out Browser Add-on.
• Learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.

6. How long we keep information

• Inquiries and bookings: for as long as needed to respond to you and manage our relationship, and as required for our records.
• Analytics data: according to our Google Analytics data retention settings.
• AI Visibility Checker: IP data used for rate limiting is deleted within about an hour, cached results after about six hours, and entries in our scan log until we clear them.

7. Security

We use reasonable safeguards to protect the information we collect, including encrypted connections (HTTPS). No website or online service can be completely secure, so we can’t guarantee absolute security.

8. Your privacy rights

United States

Depending on where you live, including California and other states with privacy laws, you may have the right to:

• Know what personal information we have about you and get a copy of it
• Ask us to correct or delete it
• Opt out of the sale or sharing of your personal information (we don’t sell or share it)
• Not be treated differently for exercising these rights

European Economic Area, United Kingdom and Switzerland

If you’re in these regions, we process your personal information on the following legal bases: to take steps at your request before entering into a contract, or to perform a contract with you; our legitimate interests in running, securing and improving our Site and business; and your consent, where the law requires it (for example, for certain cookies). You have the right to access, correct, delete, restrict or object to our processing of your personal information, to data portability, and to withdraw consent at any time. You can also file a complaint with your local data protection authority.

We’re based in the United States, so your information will be processed there. Where required, we rely on appropriate safeguards, such as our service providers’ Standard Contractual Clauses or EU-U.S. Data Privacy Framework certification.

How to make a request

Email hello@yellowlion.nyc. We may need to verify your identity before responding, and we’ll reply within the time required by law.

9. Children’s privacy

The Site is meant for businesses and professionals. It is not directed to children under 16, and we don’t knowingly collect personal information from them. If you believe a child has sent us personal information, contact us and we’ll delete it.

10. Links to other websites

The Site links to other websites, including our clients’ sites and third-party services. We’re not responsible for their privacy practices, so please review their policies.

11. Changes to this policy

We may update this policy from time to time. When we do, we’ll change the “Last updated” date at the top. If the changes are significant, we’ll take reasonable steps to let you know.

12. Contact us

Yellow Lion Media LLC
New York, NY
hello@yellowlion.nyc